Earlier this year, uncompromising London rock quartet Wolf Alice announced their return with “Yuk Foo,” which came with a video showing vocalist Ellie Roswell furiously shredding guitar in a grimy basement. The ‘50s-inspired video for “Beautifully Unconventional” — a more melodic new taste of their upcoming third album Visions Of A Life — is a world apart. Roswell coquettishly shimmies under the pastel-colored lights of a soundstage, wearing a honey blonde wig and pearly dress with jutting petticoats, and is flanked by her band in sharp suiting.
Over email, Roswell explained more about the video: “This song is a celebration of all your non-conforming friends; a celebration of individuality and the adventures that come with embracing that. For me personally, I imagined me and my mate Hannah as Christian Slater and Winona Rider in Heathers (albeit looking nothing like them). The video has nothing to do with the song — I just didn't want to have a mullet anymore, seeing as lots of people tore me to pieces in our last video, so it was an excuse to wear a wig.”