Get a first look at The Weeknd’s new collaboration with H&M

The Toronto singer’s 18-piece menswear collection will be available September 28.

September 21, 2017
Get a first look at The Weeknd’s new collaboration with H&M H&M

Following his inaugural collaboration with H&M in February, The Weeknd has unveiled his second collection with the brand. The "Selected By The Weeknd" collection features hoodies, T-shirts, a varsity jacket, and a parka, each prominently displaying the his name or his label and crew's XO insignia.

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"It was so great to see how people around the world responded to my collection with H&M," The Weeknd said of the collab. "All summer long, I've seen people come to my shows wearing pieces from the collection, it's that feeling of community that I love about fashion."

Regarding how the internet has changed the worlds of fashion and music, the Toronto artist said it's helped build a sense of belonging for many. "I think it relates to this idea of community," he told The FADER.

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"When people follow me on Instagram, they become part of this global community of people around the world who share the same point of view. It’s the same as when they wear a piece from this collection. More than ever, music is about this global community, whether it’s the track you’re listening to, the tour you’ve got tickets to, or the sweatshirt you wear that tells the world you speak the same language."

See The Weeknd model more pieces from the collection below.

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Get a first look at The Weeknd’s new collaboration with H&M H&M
Get a first look at The Weeknd’s new collaboration with H&M H&M
Get a first look at The Weeknd’s new collaboration with H&M H&M
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Get a first look at The Weeknd’s new collaboration with H&M H&M
Get a first look at The Weeknd’s new collaboration with H&M