Some of the most memorable pop videos in history have involved a fluffy white gown, a jilted groom, and a smashed-up multi-tier cake. Just ask Mariah, Gwen, or Katy, who have all put varying twists on the wedding day theme. Sweden’s exuberant pop artist Tove Styrke joins that list with “Mistakes” — a song which sits somewhere between the crisp rhythms of this year’s “Say My Name” and the straightforward pop joy of her 2011 breakout, “Call My Name.”
The cinematic “Mistakes” visual shows Styrke fleeing a church and tossing away her bouquet while running through epic scenery on the Swedish island of Gotland. Later, there’s a breathtaking visual twist in the middle 8, as the video expands in scope and flips to Styrke at a champagne-fueled rave with a bunch of other runaway brides.
“The song is about embracing your wrongs, letting go of yourself and not being perfect,” said Styrke via email. “The bride to me is an image of ‘perfection,’ and it was fun to put a twist on that. It’s more like she's running back to herself rather than running away.
“I find that there’s both loneliness and empowerment in running; we wanted the video to balance between those two. The end scene was the perfect way to wrap up the story and make it bigger than just me — in a few seconds it multiplies by about 50 people. I love that.”
Watch the video above.