Craig David's Instagram is a constant source of inspiration. Whether it's keeping your family close or reminders to live in the moment, if you're ever in need of a boost then you know where to go. It is understandable then that David has opted to honor the app with its own song on his upcoming album. "For The Gram" boasts a trap-heavy beat courtesy of Dutch producer Diztortion and the immortal line "Going fast, going ninja, the DMs I'm sliding into."
"For The Gram" will appear on David's new album The Time Is Now, which is due for release on January 26 2018.
Speaking to The FADER via email, David said: "When I stepped in the studio I knew that Diztortion would push me in to a place that musically I hadn’t ventured in to before. What I love about the outcome is that we were able to create a song that people won’t necessarily expect from me, yet has all my trademark melodies and fast raps all over it. ‘For The Gram’ needs to be played at full volume that’s all I know!🔊🔊🔊"
Listen to "For The Gram" above.