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Cam’ron stars in Reebok and Foot Locker’s 3:AM campaign

The new collaboration is an “exploration of late night creativity.”

December 12, 2017

Reebok has announced a new campaign in partnership with Foot Locker, and starring Reebok brand ambassador Cam'ron and GucciGhost’s Trevor "Trouble" Andrew. The 3:AM campaign is launching on December 12 and features "brand new content and event activations" that "explore how creativity thrives in cities while everyone else is sleeping." A sneaker designed by Trouble will drop exclusively at Foot Locker .

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In the campaign's teaser video, which you can watch above, Cam'ron and Trouble take the viewer through their nighttime routines and explain how New York City stokes their creativity. In the future, they'll take the 3:AM platform to Atlanta.

“At Reebok, we’re always on the search for the best creative minds to work with, the most unexpected collaborations, and the most innovative and daring ways to tell unique stories,” Todd Krinsky, general manager of Reebok Classic, said in a press release. “The ‘3:AM’ series with Foot Locker allows us to do this in a boundary-breaking way, and we’re honored to have both Cam’ron and Trevor Andrew to launch the first chapter of this program."

Thumbnail image: Bryan Bedder / Getty Images.

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Cam’ron stars in Reebok and Foot Locker’s 3:AM campaign