Heineken pulled the ad that Chance The Rapper called racist

“We missed the mark.”

March 27, 2018
Heineken pulled the ad that Chance The Rapper called racist Scott Olson / Getty Images  

After Chance The Rapper called out a Heineken advertisement for being "terribly racist" over the weekend, the beer company has decided to pull the ad. In a statement released by the company they didn't apologize, but dud say they will take the criticism to heart for future work.

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“For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us,” read the Heineken statement. “While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”

According to AdWeek, the commercial was intended to run on over 30 networks. It will now appear on none.

Heineken pulled the ad that Chance The Rapper called racist