On most days, I hate the Internet. It's a cesspool of seemingly endless racism, violence, and mediocre 35 mm photographs of acquaintances' boring boyfriends. But with the dark comes the light, and for me that means the continued feud between fashion call-out account Diet Prada and Stefano Gabbana. The quarrel began when Diet Prada wrote that the Italian couture fashion house had lifted from Gucci for a fashion display set-up, which set off a chain reaction of events. Gabbana swiftly denied the accusation, demanded an apology from the then-anonymous account, called his critics "idiots," and created the hashtag #PleaseSaySorryToMe for his movement.
Diet Prada ran with it — the account made a shirt with the hashtag and included it in its first major release of merch last month. But like all good feuds, it's far from over. Dolce & Gabbana has retaliated, selling its own shirt featuring the hashtag for approximately $385 in comparison to Diet Prada's reasonable $32 price tag. Diet Prada did what it does best and immediately called it out, signing off with the hashtag #pleasesaysorrytous and opening the next chapter of this delightfully stupid fight.
Thumbnail via FarFetch.