IDK launches new label Clue, shares “Digital” video

The DMV rapper’s debut album, Is He Real, is due later this year.

June 20, 2019

2019 is shaping up to be a huge year for IDK. The rising DMV rapper, formerly known as Jay IDK (Ignorantly Delivering Knowledge), announced today that he's launching his own label, Clue, under Warner Records. Through Clue, he'll release his long-anticipated debut album Is He Real, later this year.


Ahead of that though, he's offering a new video for his recently released, Kal Banx-produced single, "Digital." The self-directed video is a split-screen view inside of IDK's community, vacillating between a denigrating outsider's perception of it and the familial reality. The black-and-white clip is also packed with DMV cameos, from XanMan, YungManny and more. Check "Digital" out above, and be on the lookout for Is He Real real soon.

IDK launches new label Clue, shares “Digital” video