When it comes to casting the lead role for an R&B video then Ginuwine is a dream get. Luckily, when Gallant hit him up about starring in his "Sleep On It" visual, Ginuwine spotted a kindred spirit and was keen to jump on board. The resulting video, taken from Gallant's forthcoming album Sweet Insomnia, is premiering above.
Taking the throwback slow jam as influence, the video shows a couple clashing over an issue before taking the wise decision to take a step back and address things in the morning with a straight head. Click play for the winning combo of Gallant's soulful vocals and some free couples therapy.
"In Columbia, MD where I grew up it was so natural for me to turn on the radio and hear a bunch of different shades of early-to-mid 2000s R&B," Gallant said via email. "As soon as I finished the record, I knew the video had to have that exact energy, starring someone who pioneered that sound— I instantly saw the whole video in my head. It was a little bit of a shot in the dark but then I hit up Ginuwine in the DMs, let him know about the record, then we talked about being from Maryland and the new state of R&B and everything just came together— it was surreal how well it all worked out."
Sweet Insomnia is released on October 25 via Mind of a Genius/Warner Records.
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