Chief Keef has launched 43B, a new label in collaboration with RCB Records, an American subsidiary of the German music company BMG. According to a press release, the label’s name stands for Forget Everybody, “stressing the importance of individuality and autonomy — two factors that have played heavily into Keef’s path as an artist.” Keef’s long-time manager Idris Dykes will be the label’s CEO. Sophie Kautz will be the director of A&R and marketing, a position she currently holds at Keef’s 2014-founded label Glo Gang.
Along with news of 43B’s launch comes the announcement of the label’s first signing, Atlanta rapper Lil Gnar, whose debut studio album Die Bout It dropped May 20, featuring guest appearances from Keef, Ski Mask the Slump God, Lil Skies, Tory Lanez, Trippie Redd, D Savage, Germ, Yung Bands, Yak Gotti, and Lil Keed, who passed away a week before the record’s release. Listen below.