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Anitta enlists Missy Elliott for new song and video “Lobby”

The veteran rapper joins Brazil’s biggest pop star on her catchy new track.

August 18, 2022

With nearly 28 million monthly listeners on Spotify and almost 17 million YouTube subscribers, Anitta is — beyond question — the most commercially successful Brazilian artist in recent memory. On her new single, “Lobby,” she enlists the aid of rap veteran Missy Elliot to ensure a cross-equatorial hit. Missy isn’t quite hitting Anitta’s numbers at this stage of her career, but her clout speaks for itself, endearing the Rio de Janeiro-born diva to an entirely new set of fans.

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“Lobby” is not the first track Anitta has collaborated on with a North American emcee. “Me Gusta,” a 2020 joint cut with Cardi B that also features Puerto Rican rapper Myke Towers, currently sits at just over 150 million YouTube views.

The new song — an upbeat earworm touting the joys of sensuality — is certainly catchy enough for radio rotation, and its Arrad-directed visual treatment is flashy enough to haul in plenty of streams. Watch it above.

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Anitta enlists Missy Elliott for new song and video “Lobby”