He's dedicated to paying his success forward and inspiring his city.
"This is some little black kid in Chattanooga's American dream."
“Nothing matters but where you come from. Without that, who are you?”
“Without that voice, all this is for nothing.”
Nas arranged his childhood bedroom like an office, and made an impact as big as his ambition.
“Trust in yourself and always push the envelope.”
In his Obey Your Thirst documentary, Drake opens up about the city that made him great, and the spirit of competition that motivates him to keep pushing forward.
"Do it the way I did it. Do it from where you’re at. If you have the music, that’s all it takes.”
The FADER and Sprite partnered with rap visionaries to create four documentary shorts.
We've compiled a bunch of songs featured throughout the Obey You Collective: South Africa series in one handy playlist.
Watch a micro-documentary about the Johannesburg music scene featuring interviews with DJs, artists, video directors and more.
Watch a micro-documentary about Cape Town's diverse music scene for the Obey You Collective: South Africa series.
Read an interview with Obey You Collective: South Africa's contributing photographer and browse an eclectic selection of his work.
Rising emcee OkMalumKoolKat talks about the rush of performing before busting out a few moves and an acapella verse or two.