Aloha Rag Offers Practical Results With Their New Line
- story Alex Frank
Aloha Rag is a bright spot of a boutique on the west side of New York with colorful Henrik Vibskov knits and playfully deviant work of Martin Margiela. It’s not a store for fashion lovers who drape themselves in basic black. We love Aloha Rag for their kaleidoscopic medley of styles, colors, and aesthetics. But for their first foray into designing their own clothes, it’s not weirdness and subversion that rule the day.
-
posted on Nov 12, 2009 in STYLE, STYLE NEWS tags Aloha Rag, Henrik Vibskov, martin margiela, thakoon
Staff Affections
- story Erin Hansen
Every Wednesday, FADER style assistant Erin Hansen asks employees and employers at our favorite shops around the world what their most cherished in-store item is at that exact moment. This week, we caught up with New York’s Aloha Rag.
Style: Staff Affections
- story THE FADER
Every Wednesday, The FADER Style team asks employees and employers at our favorite shops around the world what their most cherished in-store item is at that exact moment. This week, we talked with smart staffers at NYC’s Aloha Rag and Pixie Market.
Style: Staff Affections
- story THE FADER
Every Wednesday, The FADER Style team asks employees and employers at our favorite shops around the world what their most cherished in-store item is at that exact moment. This week, we talked with smart staffers at New York City’s Blue in Green, Aloha Rag and Pixie Market.
Style: Staff Affections
- story THE FADER
Every Wednesday, The FADER Style team asks employees and employers at our favorite shops around the world what their most cherished in-store item is at that exact moment. This week, we talked with smart staffers at New York City’s Opening Ceremony and Aloha Rag.
Stylee Fridays: Aloha Rag NYC
- story THE FADER
We caught up with Tatsugo Yoda earlier this week, the dude behind legendary Hawaiian store Aloha Rag. The Honolulu flagship has been around for almost 20 years, which basically boils down to Yoda’s pitch-perfect fashion curating skills—he was recently forced to open an NYC outpost simply to meet the demand of New Yorkers placing orders at the online store. Yoda was a master sushi chef in his past life, which in my mind makes perfect sense. Like good sushi, a good piece of clothing should be A) a little to the left of your ordinary routine but presented in a way that is palatable, B) of the highest quality and c) feel as good as it looks. The new store has a nice balance of fun discovery labels like Foundation Addict , a design duo out of Japan, and NY staples like Philip Lim—just check out the massive pockets on the men’s Lim shorts and you’ll see what we mean. Other picks for the summer include their smiley tees, also Philip Lim (our eBay search for smiley tees will never be quite as perfect as this one), aladdin pants and nautical top from Foundation Addict and his and hers Jesus slippers by Golden Goose.
