OVO's secret weapon spent the past four years finding himself. Now, he’s ready to talk about it.
Hint: Working On Excellence
Or at least iPhone users aren't.
According to artists, tastemakers, and weed-loving weirdos.
OMI's "Cheerleader" was always a jam, but now it's found new life and breaking streaming records.
The 19-year-old rapper begins to build on the buzz of "White Iverson" with a song inspired by A$AP Yams.
Name a rap star. Kanye West, Drake, Jay Z, Nicki Minaj, Lil Wayne—they've all shown up over Vinylz beats.
Enter the uncanny valley and embrace your creepy alter-ego.
On this week's best tapes: Lil Durk's chemistry with Paris Beuller, California's party princes League of Starz, Nipsey Hussle's resemblance to Drake and Breezy Montana's undeniable YouTube hits.