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LA: The Monocle Shop Descends Upon Brentwood, Home of OJ (not da Juiceman)

April 08, 2009


We can fully appreciate Monocle magazine mastermind Tyler Brûlé's notion that print should fight decline by adding richness—especially when part of that richness involves tailoring the capitalist anatomy to a hopeless economy. Last night Monocle had an opening party for their new LA pop-up store, showcasing a full array of goods, from back issues to luxury candles (only the essentials). We're curious to find out when Brûlé will be bringing an edition of The Monocle Shop to New York, where people (in this office… coordinating photos… named John) actually obsess over Monocle's thick and luxurious pages.

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LA: The Monocle Shop Descends Upon Brentwood, Home of OJ (not da Juiceman)