If you live in Los Angeles and are into things like "free music" and "shaved ice" (two of the universe's natural wonders), your weekend is basically set for you. There's a crazy, Solstice-celebrating, two-day concert/mini-festival off the Pacific Coast Highway featuring awesome sets from folks like Yelawolf, B.o.B., Pase Rock and Matt & Kim, plus exciting sidebar activities, including a Pool Lounge and skate demos. So great that the sun god Ra is already blessing us with such a summer-signaling event. Well—Ra had some help, actually, from Pac Sun, which is where you have to go to get tickets to attend this ballyhoo (and it is literally called Summer Solstice Beach Ballyhoo). Pile on some sunscreen and head on over to Pac Sun's website for full details.
June 17, 2010