To highlight the clothes currently inhabiting our fantasy wardrobe, we've teamed up with vitaminwater and asked The FADER's extended family of photographers, stylists and models to pool their talents to showcase some of the best threads around. Each Styled by FADER will feature a different brand's seasonal collection that is at the top of our most wanted list. This week, we bring you Wood Wood. Click through the next two pages for more photos from the shoot and our thoughts about where the brand is now.
The Danish label Wood Wood is turning ten years old next year, but they've maintained a somewhat underground presence stateside. With roots in T-shirts, hoodies and sophisticated streetwear, the label's gained its footing and branched out into full men's and women's runway collections. For design trio Brian Jensen, Lotte Bierk Nielson and T. Karl-Oskar Olsen, the progression felt natural. “When we DJ together, we play an eclectic set," says Olsen. “I get bored if I’m going to listen to the same kind of music all night. I feel the same with clothes.”
This moment in Wood Wood's evolution, a spring collection titled Sunny Side Up, yields colors that are remarkably girly and soft, but with a winking sense of humor. Against a palette of faded peaches, washed-out yellows and sand-blasted khakis, the designers printed black and white lipstick kisses and ruby red strokes of paint. Last year's presentation for the collection was inspired and necessitated by a sweltering hot Copenhagen summer. They drenched the models in water before sending them out on the runway, making some of the sweet outfits see-through and naughty. “We decided to make a rainy wet look to add an extra element to the clothes," says Olsen. "The girls became more sexy.” Wood Wood is enjoying the budding Lolita phase in their maturation process, but always with an eye towards what's next. "We read books, see art, travel, everything," says Olsen. "[We never want] to take a step back. It's most important to look ahead.