Watch the Official Trailer for James Ferraro’s NYC, Hell, 3:00AM

July 31, 2013

James Ferraro has already dropped two trailers for his upcoming LP, but for some reason he waited until today to unleash the "official" one. Turns out, it's actually a video for moody, rat-infested album track, "Upper East Side Pussy," but it's nice to see NYC, Hell, 3:00AM shaping up to be a story grounded as solidly in images and text as Auto Tune and orchestral synths. Title cards with obtuse text fragments—"I'm in China Town/Fried rice in a white box/ Spoke to an angel/Baby face with a C section scar/On the bridge exhale smoke/ Cracked ATM screen/Emaciated model face/Cheek bone era"—trade off with dazzling images of the New York City skyline and of a ripped-jeans-wearing Ferraro, looking like a streetwalker out of a Warhol/Morrissey flick. As a poetic tribute to a kind of archaic, Hollywood-fueled imagining of New York City squalor and subterranean life, it's somehow captures the feeling of hitting rock bottom in the most beguiling and glamorous way possible. NYC, Hell, 3:00AM is out October 15th via Hippos in Tanks.

Watch the Official Trailer for James Ferraro’s NYC, Hell, 3:00AM