While NYC producer Cubby's debut song "Cold" was somewhat of a slow-burn ballad, he does an about-turn on new track "Steady Now." Vocals are reduced to granular form in the track's intro—percussive grains of sand in the track's tumbleweed landscape—before huddling together to form a lullaby mumble. It's kinda eery but kinda enticing at the same time, much like this sparse but effective video. Actually, on a vocal tip, you should really check out Adam Harper's latest System Focus column on this very subject.
Watch New NYC Producer Cubby’s Vaguely Unsettling Video
Granular vocals and tumbleweed sonics make for an eerily enticing video.
July 02, 2014