Though the headline "Beyonce Opens First Celebrity Shop on Spring" initially had us hoping for a Soho-based Bey boutique, realizing that she's entering the shoppable app game on Spring, with a six piece collection designed just for the app, seems like a worthy substitute. Allowing customers to bypass the middleman, Beyoncé's new shop joins an already robust designer lineup that includes Alexander Wang and Prabal Gurung. So if you missed out on the Beyoncé merch wave the first time around, thankfully she's stocked the shop with brand new beanies, t-shirts and a "Cake by the Pound" sweatshirt. Check out the merch below.
October 10, 2014