Fashion icon and seasoned designer Rihanna is reportedly taking the next logical step in her career: building her own fashion label. Bad Gal Riri has filed for a patent to start her new brand, under her company Roraj Trade LLC. It's called $chool Kills, which might look familiar if you paid close attention to Rihanna out and about last month, when she wore a shirt that read the same thing (minus the dollar sign) by designer Hyein Seo. Rihanna, who clearly learned well from her design collaborations with River Island and the time she's spent in the company of fashion greats like Olivier Rousteing, covered all of her bases in the application, with the company being listed as making everything from cosmetic cases to infantwear. (Because what child can resist a t-shirt that says "$chool Kills"?) This new venture brings up a lot of questions but, first and foremost, is this the reason R8 keeps getting pushed back?
June 24, 2015
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