Awful Records' KeithCharlesSpacebar unveiled his "Always 1" video today. The song appeared earlier this year on KCSB's We're All A Little Triflin' project, and it features verses from Father and RichPoSlim. It's a track about the one person who brings everybody else down, but all three rappers deliver blithe, inexorable verses. Take Father's: I don't need your dope, I already copped some/ Album of the year, I already dropped one.
The clip is a typical low-budget affair: a bunch of Awful Records personnel partying in a room as the camera circles from side to side. The 360 degree effect is predictably dizzying, but there's an added bonus here: the video was shot on an Oculus Rift, and you can change the camera's movement by dragging your mouse across the screen, shifting the video experience every time you watch.
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Read an abbreviated oral history of Awful Records.
