Early this morning, Toronto's most punctual rapper took to Instagram to share his approval for a new collection of "Hotline Bling"-themed merchandise. Last time he was blindsided by the dadcore WOES caps; when OVO eventually produced their own, it was sorta too late. When you can't beat 'em, join 'em, or something. Get the 1-800-HOTLINEBLING hat ($30), sweatshirt ($42) and t-shirt ($22) here.
UPDATE 1:06 PM: The merchandise in the image posted by Drake is not the same as the merchandise sold by European Bastards. We have reached out to OVO for a comment.