This Wednesday The FADER will launch a new video series titled Master Plan, in which we take a peek at the unseen relationship between an artist and their manager. For the first installment, The FADER trailed Toronto rapper Tory Lanez and his manager Sascha Stone Guttfreund (who also founded SXSW after-hours party The Illmore and southwest concert promotions company Scoremore Shows). Watch the trailer above and be sure to tune back in on Wednesday November 4th to hear Guttfreund discuss the tools he uses to succeed, and how managing Lanez began as a passion project but has since become much more than that.
November 02, 2015
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