DJ Khaled's snapchat rocketed into mainstream fame this month, bringing profitable opportunities with it. Ryan Cocca, who co-founded a t-shirt company named Thrill City, recently capitalized by designing a logo that depicts a flip-flop clad Khaled in the position of Nike's famous Michael Jordan-based Jumpman.
Yesterday, the snapchatting legend acknowledged the tribute on Instagram: "Salute my fans for making this, this dope." Cocca is now selling hoodies and t-shirts with the logo.
Thrill City has a successful history of designing of-the-moment sports-related t-shirts. The company earned mention in The New York Times in February when it put out a line of shirts that paid tribute to the famous basketball coach Dean Smith. In 2013, Thrill City was behind shirts that depicted the NCAA logo but replaced "NCAA" with the word "SCAM."