Aubrey Drake Graham is not a man to do things by halves, so the promotional campaign for his highly anticipated fourth studio album consists of more than a few social media posts. This week, Drake's beloved hometown of Toronto is hosting the forthcoming NBA All Star weekend—the first time the event has been held on non-U.S. soil—and adverts for the album are springing up all over the 6, in time to catch the hoards of basketball fans that will be descending upon the city.
Drake himself initially pointed out the new additions to the city, Instagramming a towering billboard displaying the word "VIEWS," reminiscent of his 2015 stunt, when he erected a giant advert declaring "The 6 is watching." Other keen-eyed residents soon spotted additional promo material: one poster provides straightforward mathematical education for fans, proclaiming: "FOUR PLUS TWO EQUALS 6," and another opts for simplicity by showcasing some of Toronto's famous sights. Views From The 6 is set for release in April.