Run The Jewels Venture Into Virtual Reality With New Video

The duo gets creative in the “Crown” visual.

March 10, 2016

Run The Jewels debuted the clip for "Crown" via a New York Times' NYTVR app, which promises to "put you at the center of the stories that only we can tell" with the help of virtual reality. This marks the hip-hop duo's first move into virtual reality, which will be at the center of a new VRTJ platform.


On Twitter, El-P wrote, "a lot of people ask me, they say, 'el! what made you invent virtual reality'... its simple. I MAKE DEALS. THATS WHAT I DO."

You can check out a teaser clip above, view the whole video by downloading the app, or experience the video live at The Arcade At The FADER FORT.