In a press release shared today, Roc Nation announced the launch of a new division of the company - Roc Nation Latin. The new wing of the company will "act as a full service entertainment division of Roc Nation focused on developing and cultivating Latin talent while providing marketing, endorsement deals, philanthropic support, media relations and brand strategy, expanding into both national and international markets," according to the press release.
Roc Nation has named award winning singer, songwriter, producer, and composer Romeo Santos the CEO of Roc Nation Latin. "This is a tremendous step for Roc Nation," said Roc Nation founder Jay Z in the release. "We’re proud and ready to enter into true partnership with an individual that intimately lives and knows that culture.”
Previously, Romeo Santos began his career with bachata band Aventura, before rising to international stardom as a solo act. He has scored more No. 1 hits on the Billboard charts than any other Latin act in the last decade, and has collaborated with Drake, Nicki Minaj, Pitbulll, Lil Wayne, and Usher. Through the deal, Santos will also join Roc Nation as an exclusive management client and the company will provide him with marketing and brand development.