Forever21 Is Selling A Shirt That Looks A Lot Like Kanye West’s Pablo Merch

Update: A representative for sdc tells The FADER: “We believe we are both copying the same source.”

June 21, 2016
Forever21 Is Selling A Shirt That Looks A Lot Like Kanye West’s <i>Pablo</i> Merch Forever21

Kanye West's The Life of Pablo pop-up stores have been extremely lucrative for the rapper and designer. The recent shirt designs have become ubiquitous, inspiring knockoffs and imitations from one New York City teenager that Kanye himself approved.

ADVERTISEMENT

As Complex points out, Forever21 is selling a shirt by Los Angeles-based company sdc by Simon de Cyrene. The SDC For the World Graphic Tee features Old English text in a format that is very similar to Kanye's Pablo merch.

Representatives for Kanye West, Forever21, and Simon de Cyrene were not immediately available for comment.

Forever21 Is Selling A Shirt That Looks A Lot Like Kanye West’s <i>Pablo</i> Merch Forever21

Update (6/21 7:27 p.m. EST): A representative for the Los Angeles brand sdc notes that the font style is original to memorial tees and sweatshirts made by L.A. Latino gangs in the 1980s and 90s that used two inch iron-on gothic lettering.

"There are resemblances [to Kanye's Pablo merch], yes," the brand representative tells The FADER over email. "But we believe we are both copying the same source... we are both tuned to the same tuning fork." The representative for sdc also referenced clothing brand Born x Raised and Cali Thornhill Dewitt (who Kanye West commissioned to design Pablo merch) as other examples of designers influenced by the same L.A. "En Memoria de..." original material.

"We have nothing to do with forever 21 - we just felt it was a good way to make fashionable (and apparently controversial) design accessible to the masses at affordable prices," the representative writes. "That is the very point of our brand - that we can make fashion accessible to everyone, not just for those that would pay $120 for a blank white tee, or $500 for a cotton sweatshirt."

More from FADER Video
Forever21 Is Selling A Shirt That Looks A Lot Like Kanye West’s Pablo Merch