A$AP Rocky has been named the Creative Director for MTV Labs. Rocky and his creative company AWGE will work with MTV and Viacom's Velocity arm to make original content as well as branded content. Along with his new title Rocky will be performing in Times Square on Friday, September 30, premiering new music with other members of his A$AP Mob crew. They'll be doing new music from the Mob's upcoming project Cozy Tapes Vol 1. The show will happen at 6:25 PM EST on MTV and its website.