OVO Teams With Roots For Fall 2016 Collection

“Summer’s Over Interlude” soundtracks the campaign lookbook.

October 14, 2016

OVO x Roots - Made In Canada. 10.15.16 🎥 @ghostcurrency + @kidstudio_

A video posted by October's Very Own (@welcomeovostore) on

Canadian apparel brand Roots will be borrowing some cultural cachet from Drake's October's Very Own imprint for their Fall 2016 capsule collection, due out tomorrow, October 15. The two brands have collaborated a handful of times before.


The campaign lookbook for the collection arrived today, shot by photographer Aaron Wynia. The campaign includes a video soundtracked by Views' "Summer's Over Interlude" and features a crew of OVO affiliates, led by Noah "40" Shebib but minus Aubrey, rocking pieces from the collection. Watch the campaign above. The collection is in stores and online tomorrow.

OVO Teams With Roots For Fall 2016 Collection