Musicians will have to step up their merch games after "Amandine Insensible," the new music video from Sevdaliza. That's because the ethereal R&B artist's latest visuals are essentially a commercial for a series of stock videos. "hello. my name is Amandine," the Youtube description reads. "you can purchase me performing your preferred daily routine on shutterstock.com." Clips of the Amandine character are available in a variety of moods: corporate, relax, hobby, active, and outdoors. All are branded with watermarks.
The aim of this new venture, Sevdaliza told NPR, is to showcase the limited roles women are expected to fill in modern culture. "The story of Amandine explores the concept of 'identity' in a contemporary world that is rapidly changing due to the disappearance of 'boundaries'. Amandine is everything you want her to be. An extreme extraction of average life, representing a world where we have become so universal all feelings have disappeared. Paradoxically, this makes you feel uncomfortable. Her life takes place in an infinite white space, composed with minimal objects that represent different facets of the cycle of daily life. The accessibility of information and matter has created a new universal language, in which commercial brands play a key role."
"Amandine Insensible" is taken from Sevdaliza's EP Children of Silk. Her debut album ISON is out later in 2017.