Dua Lipa battles her alter ego in the “IDGAF” video

The U.K. pop star has teamed up with her “New Rules” director for another stylish visual.

January 12, 2018

Dua Lipa's "IDGAF" video captures the all too relatable battle between feeling confident and fending off crippling self-doubt. The bright, stylized visual is directed by Henry Scholfield, who has worked with the British pop singer on her previous videos including last year's game-changing "New Rules."


A statement quoted by Billboad sees Dua explain the video thusly: “This video is about your stronger and weaker side fighting with each other only to realize that self-love is what will help you overcome any negativity that comes your way.”

"IDGAF" is taken from Dua Lipa's self-titled 2017 debut album.

Dua Lipa battles her alter ego in the “IDGAF” video