In an apology issued to BBC News, a spokesperson for Snap said the ad violates the social network's guidelines and appeared "in error." The ad only appeared to users in the U.S. but was shared on Twitter by users questioning the "tone deaf" nature of its content.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG— Royce Mann (@TheRoyceMann) March 12, 2018
Snap said: "The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened."
Earlier this year a reported $1.3bn was wiped off the value of Snap when influential user Kylie Jenner said she was "soo over" the app. Her criticism came in the wake of a controversial update which makes adverts more prominent to users.