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Ariana Grande’s “No Tears Left To Cry” BTS is a master class on building a true pop utopia

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April 23, 2018

There's never been a time where we needed Ariana Grande more than 2018. Amid a sociopolitical landscape fraught with tension, fear and disenfranchisement, Grande's new single "No Tears Left To Cry" offers an imperative jolt of strobe-lit resilience. Its massive Dave Meyers-directed video doubles down on the song's message, a gravitationally distorted realization of the pop utopia that Grande has been building throughout her catalog.

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Today, Ari's shared a behind-the-scenes montage from its set, a glimpse at the whirling fire escape that dangles above the video's kingdom. Somehow, even without the glistening effects added in post-production, the clip manages to cultivate its own pop magic. It's an absolute necessary watch. ˙ǝʌoqɐ ʇno ʇᴉ ʞɔǝɥƆ

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Ariana Grande’s “No Tears Left To Cry” BTS is a master class on building a true pop utopia