From Andrew Nosnitsky's 2016 Gucci Mane cover story, which captures both Zaytoven's baroque personal style and effortless yet enveloping production:
Today saw the release of new albums from A$AP Rocky and Pusha T, the latter of whom also appears on Zaytoven's star Trapholizay. Each of the other records have very notable assists, Pusha with Kanye West, A$AP with a fittingly wide emotional range of artists from French Montana to Frank Ocean. We live in the SEO-optimized era of popular music.
Zaytoven's album features as many icons — Gucci, T.I., Future, Yo Gotti, OJ da Juiceman, and Trouble — as it does their, and his, heirs — Migos, Kodak Black, 21 Savage, Lil Uzi Vert. But unlike the other features on albums released today, these artists really need him. As Gucci Mane says on the album opener: "Honored to do this intro. Without Zaytoven there would be no Gucci Mane. Not Gucci Mane the rapper — probably Gucci Mane the robber." Zaytoven collects collaborators because he changes their lives with Southern rap songs, Southern rap songs, Southern rap songs.
There's another old FADER story about Zaytoven I like. It's from an interview from five years ago, conducted by Naomi Zeichner.
I wonder how hard Zaytoven worked on this album. I hope he worked the least, and I hope he gets the most.