Step into the weird world of ARTHUR’s Woof Woof with this video trilogy

Watch the unique visuals for “Woof Woof,” “God,” and “Evil Me.”

November 16, 2018

ARTHUR, the Pennsylvania-based artist tugging at the edges of pop music to see what gives, released his debut album today. Woof Woof is a beguiling, experimental, and irreverent collection of music straight from the brain of one of the most inventive new artists around.

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"Sweet Memory" from Woof Woof was recently played on Frank Ocean's midterm special of blonded Radio. Ocean's show is co-hosted by Vegyn, who is releasing the album via his PLZ Make It Ruins label.

A visual accompaniment to the album, featuring visuals for three of the album tracks, is streaming above exclusively via The FADER. Speaking via email, ARTUR explained his work: "The video’s director, Richard Phillip Smith (Duck) wanted to focus on these songs as a trilogy. 'Woof Woof' is about insecurity, 'God' is about obtaining some kind of clarity, and the last song, 'Evil Me,' is kind of triumphant.

"We hung out for a week doing random shit and came up with ideas on how to communicate those hidden narratives without really knowing where the video would end up. I think we were able to build a world around the three songs and capture our non-linear creative process while doing so."

Thumbnail image via Michael Wolever.

Step into the weird world of ARTHUR’s Woof Woof with this video trilogy