"Grimes" says she has legally changed her name from Claire to c, and refers to the new title as "an intermediate name." Explaining the switch, c says “I’m super bound by the limits I’ve set for myself [with Grimes]... It would be easier for me if I wasn’t stuck with the branding I made in 2009, you know?”
In the future, c says she plans to put Grimes permanently to rest. “I think I’ll kill ‘Grimes’ soon,” she says. “It will be a public execution followed by — by something else. I shouldn’t say yet.” Her decision to switch names is tied to her intense appreciation for branding: “I call branding that is art, lore... Prince has lore. Rihanna has great lore. It’s essentially world building. It’s my favorite art form.”
"I want to make climate change fun," c says about her upcoming album Miss_Anthropocene. "People don’t care about it, because we’re being guilted. I see the polar bear and want to kill myself. No one wants to look at it, you know? I want to make a reason to look at it. I want to make it beautiful.” Ideas she has to promote the album include "pro-apocalypse PSAs" to air on news networks.
Other c projects in the works include a book series with accompanying music. "[T]he songs will come first. It’ll be like Sailor Moon and Game Of Thrones, and yeah, it’s super, super pretentious….”
Elon Musk, c's boyfriend, was also discussed. The Magazine writes: "When his name is mentioned, c nearly collapses on the floor in a long, pained groan. 'Don’t tell him I groaned just now,' she says. 'I groaned out of, I don’t know, feminism. I mean, he’s a super-interesting goddamn person.'" Later, she says "I love him."
Miss_Anthropocene will be out this summer, according to WSJ Magazine. c previously described the album as "a concept album about the anthropomorphic Goddess of climate Change.” Last week she shared a non-album demo called "Pretty Dark." Her previously released single "We Appreciate Power" will appear on the album.