This past Coachella landed on Easter Sunday, so naturally, Kanye West took over a giant hill and turned it into a massive church service. Of course the performance had exclusive merch: $50 socks, $70 t-shirts, and $225 sweatshirts, all emblazoned with "Sunday Service." Now, it appears as though Kanye is trying to continue to profit off the performance by trademarking the phrase "Sunday Service" for a line of apparel, including "bottoms, dresses, footwear, headwear, jackets, loungewear, scarves, shirts, socks, and tops."
The news arrives just months after West filed trademarks for newborn son Psalm West, as well as Half Beast, which appears to protect some kind of foray into digital television. There's still no word as to whether Kanye's patent request, filed by Mascotte Holdings, Inc, will be approved. But if it is, don't even fucking think about putting the words "Sunday" and "service" on a shirt. Tuesday ceremony? Sure. Saturday evening devotion? Go for it. But Sunday service? That's all his.