Ed Sheeran wants you to know that he really loves ketchup

He’s just announced his second limited-edition Heinz bottles of the summer.

August 12, 2019
Ed Sheeran wants you to know that he really loves ketchup Heinz

In branded news, Ed Sheeran is now peddling condiments of the tomato-based variety. Actually, he has been doing this — earlier this summer, he starred in a Heinz commercial and released a variety of, ahem, Edchup — but today, he's launching a second line of Heinz bottles.

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Each label of the limited edition run features a sleeve of tattoos, hand-signed by Sheeran himself. As opposed to the Edchup, which was packaged in plastic, these come in glass bottles, further encased in a box that resembles an amplifier. Proceeds from the auctioned bottles will benefit East Anglia’s Children’s Hospices as well as Rise Against Hunger.

The continued-collaboration between Sheeran and Heinz should come as no surprise — he's made his affection for ketchup well-known throughout his career, going so far as to ink it on his bicep and insist that his entourage carry it an extra bottle for him. If we can make a suggestion, Ed, release a bottle of mayochup next. It's the logical next step.

Ed Sheeran wants you to know that he really loves ketchup