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Dua Saleh takes their “pretty kitten” video to a new level with fan-contributed face filters

The first of its kind.

December 13, 2019

Earlier this month, gender non-binary artist Dua Saleh released their single "pretty kitten" which feels like a forgotten cigarette slowly burning at the end of the night and was produced by Finatik N Zac (FnZ). Today the Sudanese creative continues to deliver on their desire to be as inclusive as possible with everything they create. For their new video for "pretty kitten" their team collected user-contributed clips to combine for a new experience.

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They broke down the song, as well as the video concept, in an email: "Lyrically, 'pretty kitten' is about a turbulent relationship that takes you on a wild ride. And so for the visual I wanted it to have chaotic and calm moments. I invited my fans and anyone new to my music to have a chance to express themselves on their own terms through selfie videos. I worked with Zeus Jones and four AR designers to make the first ever fan-contributed music video entirely made of Instagram face filters. Fans were able to access custom filters on my profile and DM me clips for a chance to be featured. Each filter represents the non-conforming aspects of my gender identity and the versatility of the music I create."

The face filters were designed in collaboration between Dua Saleh, Zeus Jones, Aaron Jablonski, autonommy, Franco Verrascina, and Oleg Soroko. The creative project and video is directed by Zeus Jones.

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Dua Saleh takes their “pretty kitten” video to a new level with fan-contributed face filters