New York City-based artist Alice Longyu Gao makes rabid pop that can swerve from bubbly to bloodthirsty in an instant. Following a string of cheeky, irreverent tracks such as "Karma Is Witch" and the Anna Delvey tribute "Scam," Longyu Gao is presently gearing up for the release of her debut EP. It's due out later this year, and ahead of that, she's shared its first two singles: "Rich Bitch Juice" and "Dumb Bitch Juice," both of which were produced by Dylan Brady (of 100 Gecs).
Today, she's revealing a video for the former, and as expected, it's a scene to behold. The continually warping clip has Longyu Gao cracking open some bougie sauce and spraying its candy-coated chaos with joyful abandon. It's as if a Harajuku vending machine sold highly pressurized cans of Nickelodeon slime — an fitting companion to the gonzo sounds Longyu Gao and Brady rile up on the track.
"I am not really into the idea of looking like myself," Longyu Gao wrote of the video, in an email to The FADER. "I think it’s because of my eating disorder and body dysmorphia, but also not trying to look hot or cute makes me excited, therefore we played with distorting my physical appearance in the video. I think music is a great platform to explore a futuristic me."
Watch the "Rich Bitch Juice" video below, and then head over here to hear Alice Longyu Gao's FADER Mix.
Upcoming Alice Longyu Gao shows:
2/14 - Brooklyn, NY @ Elsewhere (Zone One)
3/19 - Austin, TX @ SXSW
+ more TBA