Speaking to Apple Music in a new interview, Gucci said "Bluffin" marks his first release since he started focusing on inspiring the younger generation.
"I feel like it's time for people to start hearing more from me as far as game and advice and my opinion on stuff," he said. "So I feel like now when I do a verse with somebody like Baby, who the kids look up to and listen to, I try to put some game on them instead of just rapping."
Gucci explained that the recent deaths of a number of high-profile rappers inspired him to change tack in his writing.
"Ever since Dolph passed away, and my artist Scarr passing away, and Takeoff passing away, and Pooh locked up, and Foogiano locked up. I'm just not in the mood to hear a whole bunch of drilling and killing. Let me just lead by example and show people that there is more to rap about than my opps."
Gucci Mane's latest solo album, Ice Daddy, was released in 2021. Lil Baby, meanwhile, recently announced a headline North American tour.