Today, June 25, Roc Nation is kicking off a 10-day celebration of the 30th anniversary of JAŸ-Z’s seminal debut, Reasonable Doubt.
To mark the occasion, Roc Nation has planned a pair of immersive pop-up experiences in Brooklyn’s DUMBO neighborhood and at The Brooklyn Public Library, running from June 25 through July 5.
Shareif Ziyadat
Earlier today, The FADER checked out JAŸ-Z’s DUMBO event where staff were positioned to ever so covertly pass a free copy of Hov and DJ Clue’s 2003 mixtape, The S. Carter Collection.
This rare reissue is just one of many reasons to check out the experiences, as the freestyle-heavy mixtape is a tour through Hov’s first seven years in music. Across more than two dozen tracks, it sees iconic freestyles over instrumentals of songs by 50 Cent, Michael Jackson, and Joe Budden. All this comes alongside a memorable 17-second excerpt of an interview with Notorious B.I.G.
Olympia Shannon.
The DUMBO pop is a museum-store-hybrid, with walls lined with vinyl copies of Reasonable Doubt and The Blueprint, as well as TVs playing archival footage from JAŸ-Z early career.
Beyond an abundance of different T-shirts, hoodies, and accessories, there is exclusive Yankees collab merch with jerseys and satin jackets running $400-$1200, respectively). For diehard fans, there's a 13-album, $1,500 collector's crate of exclusive vinyl including first-time pressings of 4:44. Curious fans can see a full list of available merch here.
The pop-ups are free to the public. The celebration continues next month before JAŸ-Z takes over Yankee Stadium for three nights, starting July 10. The July 10 show is built around Reasonable Doubt and July 11 honors The Blueprint’s forthcoming 25th anniversary.
Fans can check out all information about the ongoing anniversary celebrations at jayz30.com
