Ebril shooting the music video for "Reckless Attitude."
via the artist
Bedroom rocker Ebril made her name as a viral star thanks to the runaway success of her 2025 breakout “Stranger In You.” That soft, acoustic song was just one facet of her intimate debut In Copula, which seemed as indebted to twee and ambient as it did punk and surf rock. Her new single “Reckless Attitude” shows yet another side of the Iraqi-Canadian singer-songwriter’s omnivorous indie rock, channeling late-aughties pop punk melodies over a bed of unexpectedly rugged electric guitars. “You’re / happening to me,” she keens on the song’s chorus. “I know I shouldn’t indulge.”
"This is the first song that I wrote after my debut album In Copula,” Ebril tells The FADER exclusively via email. “I wanted to be bolder and more experimental with the production – which was a challenge because I'd never done anything like this song before.“
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The Ryan Faist-directed music video is equally brash and bold, a run-and-gun affair shot across Toronto. Speaking with The FADER via email, Faist said, “It’s all in the name of the song. We shot this pretty recklessly.” Faist says he ditched his usual approach for video planning (“I had zero shots on a shot list, didn’t have a weather backup plan, and hadn’t used this giant lens before”) but that everything worked out swimmingly in the end.
“We knew we had 10 hours of daylight in the city,” Faist recalls. I scouted out a ton of locations just to make sure there wasn’t a Rexall Pharmacy sign in the back of every shot, and we just compassed our way through, east to west, hopping out of the van and stealing shots – didn’t even get a parking ticket all day.”
“I wanted to capture a reckless spirit in the video - cats and bugs kept following me all around Toronto,” Ebril says of the video shoot. “After being a featured vocalist on ‘Reckless Attitude,’ my cat Juni was particularly excited to be in the video – she was born a star. The locations are little pockets of Toronto that embody key elements of my album.”
Watch the music video for “Reckless Attitude” by Ebril above, and see exclusive behind-the-scenes pics from the video shoot below.
"butt is on broken glass (｡•́︿•̀｡)"
"do you know how hard it was to brush my hair out after this shoot??"
"Sunroof under Ontario October sky <3"
"grapefruit, jewel drop, grapefruit cup"
"it felt really nice to do this, I would recommend for you to do this too ;)"
"I think I am good at balancing on things"
"found a big mushroom here and it looked like the same shape of my Walkman :D"
"juni from the back"
"juni from the front"
"She chose the strawberry flavour"
