The video Ryan McGinley made for Opening Ceremony's collection of Levi's cords is literally up in the air. If you caught a glimpse of the ethereal photo series McGinley shot for the New York Times Magazine recently, which captured Winter Olympians in mid-flight draped in Rodarte, then you'll appreciate the gorgeous aerial leitmotif. The soundtrack for the new video is Pictureplane's "Goth Star," the models are wearing cords and/or are shirtless, and the clouds are so fluffy and perfect they might have been painted by Michelangelo—peep the more obvious touchy-feely Sistine Chapel references between outfit changes. The only thing that's missing here is a flying cameo from Mister Mort in head-to-toe cord.
Ryan McGinley Makes Video For Opening Ceremony, Gives Levi’s Cords Wings
February 10, 2010