Cop a Look: Atlanta 1996 Olympics

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The 2012 Olympics begin in London tomorrow. Women’s boxing will make its debut, US gymnast Aly Raisman will dance to Hava Nagila, a blind South Korean archer may win gold and, against the neighborhood’s wishes, surface-to-air missiles will sit atop a residential block in East London, protecting the new, $750 million Olympic Park stadium. I’m excited, but no matter how memorable, these games will pale in comparison to the Olympics that matter to me most. Atlanta won its underdog bid to host the 1996 games in 1990; in 1992 a mascot referencing no animal and called Whatizit was debuted in Barcelona, to unanimously mocking reviews. (The name was eventually changed, to Izzy, which tested well with kids. London’s one-eyed mascots are way weirder.) Before opening day, two billion dollars were spent erecting buildings some criticized as “mundane.” Atlanta graphic design firm Iconologic was hired to dress things up. Their concept, for tickets, banners and employee outfits, combined a patchwork of squares and leaf shapes, invoking the Southern quiltmaking tradition and Atlanta’s sprawled, pieced-together landscape.

Some soccer and gymnastics events were held in Athens, GA, my hometown, but I didn’t attend or even watch on TV. At sleep-away camp in the mountains, I was so out of it that I only heard about the bombing of Atlanta’s brand new Centennial Olympic Park from my dad, in a letter typed in Microsoft Word with lots of clip art frowny faces, like a decade-old version of an Emoji-embellished text. I didn’t miss out completely; we talked about our Olympics for years before and after they went down in Georgia, and I love the gear the games produced as much now as I did then. Straw hats, graphic pictograms, patterned polos and nylon warm-ups looked preppy and sporty, felt urban but still folky. It all looked especially good because the color palette, crowded and seemingly drawn equally from Spike Lee movies and golf courses, was insane. Forest green, teal, khaki gold, purple, magenta and tomato orange aren’t played together often, but it worked. Check out a scrapbook of Atlanta ’96 images as well as looks inspired by the games, including some vintage pieces that are still for sale, below.


Clockwise from top left: Topshop mint paper porkpie hat, Kenzo sweater, Only OK polo hat, Madewell crisscross boardwalk sandal, Forever 21 goddess leaves bangle set, Topshop paperbag waist skirt


Clockwise from top left: dELiAs tank, vintage sweatshirt, Baggu duck bag, Forever 21 ring, vintage Starter windbreaker, Only logo 5-Panel hat


Clockwise from top left: vintage splash snapback, vintage Champion jacket, vintage T-shirt, Herschel Supply Co. fanny pack, Nike Air More Uptempo Scottie Pippen Olympic edition

POSTED July 26, 2012 6:30PM IN STYLE NEWS Comments (3) TAGS: , , , , , , , ,

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  1. Pingback: Cop a Look: Atlanta 1996 Olympics

  2. Kerri Strug says:

    “Hey everyone, check out some snapshots of the Olympics that mattered to me the most even though I was unaware/uninterested in them until they were over and I realized everyone else cared about them!”

  3. Darrell Kinsey says:

    I too am from Athens, GA, and a friend of mine saw Jackie Chan buying a hot dog at the Atlanta Olympics. The vendor had to tell him about ketchup and mustard, and we believe it may have been the first hot dog Jackie had ever eaten.