For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.
Those details will hopefully include little things like what exactly Ye will be producing for Adidas. A full line of apparel, like he’s been hinting that he wants? A collection of sneakers a la the Yeezys? For now, the New York Post is reporting that Kanye will get $10 million for the deal and maybe more importantly, royalties on whatever is sold, which he did not receive from Nike and which, in part, led to him wanting to split with the brand.