Selfridges' gender-neutral pop-up keeps getting better. Aside from setting a precedent among department stores, the UK retailer has recruited Dev Hynes and Neneh Cherry to soundtrack a promo about their #AGender project. The pair came up with the dreamy "He, She, Me" which plays as a diverse group of models sport designs by Hood By Air, Nasir Mazhar, Anne Demulemeester, and Meadham Kirchhoff, among others. The Kathryn Ferguson-directed clip was shared along with the statement: "The film is an evolving journey through a subtle push and pull between masculinity and femininity, captured entirely in one unbroken shot, utilising in-camera camera effects in a world populated by out-scaled physical props inspired by Faye Toogood's in store realisation of Agender. This film has come at a time when important conversations about gender fluidity and non-binary ways of being are finally getting a lot of attention."
Dev Hynes And Neneh Cherry Collaborated On An Ode To Androgyny Called “He, She, Me”
The song was commissioned for Selfridges’ gender-neutral pop-up shop.
March 12, 2015