Kat DeLuna's brand-new video for "Bum Bum" proves that subtlety is passé. In it, the Bronx-born singer shakes, winds, jiggles, pats, rubs, pops, and drops her butt, which, as far as butts go, is a great one. The song features Trey Songz, who glides onto the track to do what he does best—play the charming lothario. He's nowhere to be found in the video, but a mysterious title screen at the end suggests a part two is coming soon.
Interestingly, the track samples and interpolates both Sister Nancy's classic reggae tune "Bam Bam" and Shaggy and Rik Rok's "It Wasn't Me." Is dancehall going to be mainstream again? Very possibly, yes.